As the golden autumn brings refreshment, the land of Chencang, using wine as a matchmaker, welcomes guests and friends from all over the world, striving to promote cooperation and development. On the morning of October 26, the China (Baoji) International Wine Exhibition opened grandly at the Baoji International Convention and Exhibition Center. With the theme of "Silk Road Wine, Enjoy the World", this exhibition will build an all-round communication and cooperation platform through product display, theme forums, economic and trade negotiations, and other activities to promote high-quality development of the wine industry.

Ju Xiaolin, Vice Chairman of the All-China Federation of Trade Unions, Chong Quan, President of the China World Trade Organization Research Association, Sun Ke, Vice Chairman of the Shaanxi Provincial Committee of the Chinese People’s Political Consultative Conference, Yang Hong, Director of the Trade Promotion Center of the China Chamber of International Commerce, Du Tonghe, Vice President of the China Light Industry Federation, Jing Yaoping, Director of the Standing Committee of the Baoji Municipal People's Congress, Wang Qi, Executive Director of the China Alcoholic Drinks Association, and Xu Xiaohu, Vice President of the China Chamber of Commerce for Import and Export of Food, Native Produce and Livestock, jointly opened the exhibition.

Yang Guangting, deputy director of the Standing Committee of the Shaanxi Provincial People's Congress and secretary of the Baoji Municipal Party Committee, pointed out in his speech that Baoji is the core production area of Shaanxi liquor and a Phoenix-flavor liquor city in China. Baoji's profound culture is central to brewing Phoenix-flavor liquor, ensuring its unique ecological conservation, and fostering its high-quality development. The Phoenix-flavor liquor industry has become a key industrial chain and pillar industry in Baoji, supporting Baoji to become the largest liquor production base in the northwest. In recent years, Baoji has implemented the important instructions of General Secretary Xi Jinping’s important speeches during his inspections in Shaanxi and is building a high-quality Chinese Phoenix-flavor Wine City.

Baoji will collaborate to build a phoenix-flavor liquor industry chain, scientifically brew phoenix-flavor products, and innovate in the phoenix-flavor liquor culture while upholding integrity. The city aims to reach a production capacity of 200,000 tons of base liquor by 2025, leading to Xifeng liquor sales of 20 billion yuan and a breakthrough in comprehensive output value of over 50 billion yuan, thus creating a high-quality characteristic production area for China's phoenix-flavor liquor. We sincerely invite businessmen from all directions to come to Baoji for sightseeing and tourism, investment and development, and to create a better future together.

Hong Yang said in her speech that the China (Baoji) International Wine Exhibition is aimed at global alcohol manufacturers, distributors, service providers, and retailers, and builds a comprehensive platform integrating product trading, information services, investment promotion, and Sino-foreign wine cultural exchanges. I hope that through the exhibition, participating companies can improve quality, build brands, consolidate foundations, improve chains, and build a new development pattern for the wine industry that involves consultation, joint construction, and sharing.

Green Donraj, executive chairman of the New Zealand Business Federation, delivered a speech, and Qi Wang, Tonghe Du, and Quan Chong delivered speeches respectively. Shengren Ding, member of the Standing Committee of the Baoji Municipal Party Committee and executive deputy mayor, presided over the opening ceremony.

Leaders of relevant provinces and cities, heads of relevant domestic and foreign industry associations and chambers of commerce, representatives of well-known domestic liquor companies, representatives of domestic alcohol experts and scholars, and representatives of some well-known domestic and foreign distributors and buyers attended the opening ceremony.

This exhibition is hosted by the China Chamber of International Commerce (CCOIC) and organized by the Baoji Council for the Promotion of International Trade. This is the first international exhibition in Baoji with the theme of alcoholic products. The exhibition was held from October 26th to 28th, spanning an area of 20,000 square meters across three exhibition zones. There are more than 230 exhibitors, including more than 190 domestic wine companies and more than 40 overseas wineries.