22 March 2022 – HUAWEI VMALL celebrates its 10-year anniversary in delivering high-quality shopping experience and empowering consumers with all-scenario Seamless AI Life experience, through a diverse variety of innovative HarmonyOS ecosystem products offered through its platform. Looking forward, HUAWEI VMALL continues to seek breakthroughs in branding, products and services, to elevate the user experience as a trusted brand.

HUAWEI overcomes challenges to develop HarmonyOS ecosystem over past decade

HUAWEI VMALL, launched on 18 March 2012, strived to deliver high-quality customer experience in the past 10 years with its unique and user-friendly service. With the platform’s rigorous product selection and strong customer service experience strategy, together with the evolving HUAWEI’s 1+8+N strategy, HUAWEI continues to innovate and develop new smart products, further expanding its ecosystem.

With experience in connecting with consumers to products for the past 10 years, HUAWEI VMALL continues to improve its services and customer experience and has improved leaps and bounds across various aspects. This includes HUAWEI VMALL’s successful integration with HUAWEI Member Centre reward system, online-to-offline capabilities, group buy functionality, WeChat Mini Programs, dedicated app on iOS, as well as Live Streaming Ecommerce capabilities.

VMALL has expanded its range of products from the initial four categories across smartphone, mobile broadband, smart home solutions and accessories, to comprehensive offerings of 1+8+N suite of products from HUAWEI and partner brands that support the HarmonyOS ecosystem. All these products serve to improve HUAWEI consumers ranging from enterprises, institutions, small businesses and social enterprises. HUAWEI also launched VMALL for Enterprise to offer tailor-made services for businesses and enterprises to help them reduce cost and increase efficiency.

VMALL has integrated deeply with the HarmonyOS Connect ecosystem and has become the main platform offering HarmonyOS ecosystem products. VMALL not only continues to bring consumers the most comprehensive array of Huawei 1+8+N enabled products across the five scenarios such as sports and health, smart office, audio-visual entertainment, smart home and smart travel, but also introduces them to many smart living-enabled products from HarmonyOS partners. With its rich and diverse product lines, VMALL offers consumers an all-scenario seamless AI life experience. Moreover, VMALL has launched a ranking of HarmonyOS Connect products which features top products on the platform, curating an informative guide for shoppers to help them make better choices

Continuously refining its services, VMALL forges ahead towards the future

A decade since its inception, VMALL continues to thrive, and has evolved from an e-commerce mall to a marketing platform for the Huawei brand and the HarmonyOS ecosystem. Looking ahead, VMALL is committed to further improve its user interface and experience to enhance the shopping experience of its consumers through delivering elevated user experience and better products, further improving VMALL trusted brand. VMALL will strive to be a high-quality e-commerce platform for consumers in this era of new consumption habits. Together with HMS and HarmonyOS, VMALL leverages on a combination of both hardware and software ecosystems to bring all-scenario smart living to even more users.

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