Justin Sun has received lots of spotlight lately.

After announcing the dissolution of the TRON Foundation, it was announced on December 17 that he had formally accepted the invitation and appointment from the Government of Grenada to serve as Grenada's Ambassador and Permanent Representative to the World Trade Organization (WTO), often based in Geneva, Switzerland. 5 days later he is launching “Sea of Stars” Campaign with Blue Origin to inspire future generations to pursue careers in STEM and help invent the future of life in space.

From Metaverse to Universe, Justin Sun is everywhere.

Featuring Blue Origin with "Space Dream"

Speaking of the origins of Justin Sun and Blue Origin's collaboration, we should also start with the first launch of "New Shepard". In June of this year, Blue Origin posted a message about "Auction for the position of New Shepard rocket. 3 weeks later, there was the news that someone with deep pocket had successfully won the bid with $28 million, but the identity of the person was never deciphered; until yesterday, on Blue Origin's official website, the identity of this mysterious person who had been hidden for almost half a year was officially revealed - Justin Sun.

Justin Sun, as we all know, was mostly considered a preacher of blockchain technology in his past. It will be fascinating to see what kind of spark the two will create.

It's unfortunate for Justin Sun that he misses out on boarding the New Shepherd with Jeff Bezos on July 20, 2021, because he has said publicly several times that space travel is his dream. It's not hard to discover the motive behind why a business elite that has been in the blockchain industry for a long time is suddenly shifting gears and going into space.

Personal Interest or New Commercial Layout?

For a top player in the blockchain industry, the $28 million offer may just be a whim and a game. This time, he's launching a Sea of Stars campaign to encourage more people to explore the universe with him, in what looks like another experiment in a new line of business.

Representing successful Generation Y entrepreneurs, Justin Sun has always had his finger on the pulse. He seems to constantly challenge old rules, whether it's championing blockchain technology to advance the global financial landscape or building the ecosystem TRON; he's been called a "game changer" by the public. He must have done a lot of research this time before taking the bold step of space tourism.

There is no doubt that "space tourism" is a new sea of blue, worth tens of billions of dollars in today's market. UBS estimated in a report last year that the potential market value of suborbital and orbital space tourism will reach $3 billion by 2030. This was followed by aerospace industry consultancy Northern Sky Research, which also released its calculations on suborbital and orbital tourism. They forecast that the suborbital market will reach $2.8 billion by 2028, with total revenues reaching $10.4 billion over the next decade, while the orbital market will reach $610 million in 2028 and $3.6 billion over the next decade.

Using the data above, as well as observing commercial space companies like Blue Origin, Virgin Galactic, and SpaceX competing fiercely for the market, Justin has honed his business acumen by focusing on pioneering industries.

The Collison of Virtual and Unknow Universe

This collaboration with Blue Origin is less about Justin Sun's approach to "space tourism" and more about why he chose Blue Origin and Jeff Bezos. After all, just like Elon Musk, Justin Sun has always been very active on social media. Plus, Space X is the most well-known company in the space industry.

It seems that choices that stand out have become one of the hallmarks of visionaries like Justin Sun, but the reason for choosing Blue Origin is not just instinct. Some industry experts have pointed out that the New Shepard rocket manufactured by Blue Origin is currently the most cost-effective rocket in the space industry. Although it only has a single- stage engine, it can be compared to other spacecraft that land with a parachute after a vertical flight.

Second, after 15 unmanned launches and 3 escape tests, the New Shepard rocket sent the Bezos brothers and two other passengers into space on July 20, 2021. The safety and stability of suborbital flight have been proven.

Justin Sun never rests on his laurels and sets no limits on himself. He is unstoppable and many are impressed by his brilliance. From creating the TRON ecosystem to serving as Grenada's ambassador to the World Trade Organization to being an astronaut on the New Shepard rocket, for him it is perhaps more a search for "truth" for humanity in an unknown realm than a simple exploration of the commercial layout.